For the other one-third, the organization eventually emerges from the period of early struggle, cash flow stabilized, and the market proven. Its at this point that the fun starts!

Soon, the business is on a roll  a tight, centralized team, usually based around the founder / owners, produces fast, customer-driven growth.

Compared to the time of Early Struggle, everything seems to come relatively easily  customers are gobbling up the organizations product or service, employees are doing anything and everything to please the customer, and success, in many forms, is the order of the day.

The chief focus of the business at this stage is no longer cash or market  its sales, pure and simple.

While the pace is frantic, everyone is committed, and morale is sky high.